About

Angler First

Making quality products for serious anglers is a cornerstone of the VARIVAS brand. It’s a brand that anglers trust. For over 40 years, putting “Anglers first” has guided VARIVAS’s rigorous R&D testing and production of quality fishing line and gear.

Strength, performance and functionality are the top qualities of the VARIVAS line. Globally recognized, VARIVAS provides products that meet the passion of anglers.

Quality

At VARIVAS, connecting fish and humans and bringing joy to all anglers fuels our motivation to develop our fishing line products into universal and indispensable tools.

Just as the culture of fishing is enduring, so too is our role as world class fishing line maker and producer of exceptional fishing. At VARIVAS we are continuously refining and challenging ourselves.

Field Feedback

VARIVAS fully understands the materials, methods and processes required to manufacture fishing line and tackle that embodies the needs of the angler.

Information from anglers in the field provides the source of our ideas at VARIVAS. Since its introduction, VARIVAS’s PE line is now used across various fishing scenes and in dramatically new styles. In response to new trends in the field VARIVAS pays close attention understanding new requirements and to refining and developing products to meet these needs.

Since 1980

Supported by Anglers around the world

VARIVAS products are used by Anglers in over 50 countries around the world.

Bringing joy to anglers

While fishing styles may evolve and diversify over time, fishing line remains an essential tool — a tool that brings the fundamental joy of fishing to every angler.

At VARIVAS, connecting fish and humans and bringing joy to all anglers fuels our motivation to develop our fishing line products into universal and indispensable tools.

Just as the culture of fishing is enduring, so too is our role as a world class manufacturer of high performance fishing line. At VARIVAS we are continuously refining and challenging ourselves.

VARIVAS is a premier brand of high-performance fishing line and gear for serious anglers. As Japan’s first IGFA-class fishing line, VARIVAS is a leader in engineering and innovation.

Driven by putting “Angler’s First” for over 40 years, VARIVAS integrates trends and feedback from the field with advanced materials technology.

Globally recognized, VARIVAS products provide the strength, performance and functionality that anglers want.

Birth of VARIVAS

In 1980, Morris Co., Ltd. (Now, VARIVAS Co., Ltd.), Japan, launched VARIVAS, Japan’s first IGFA class fishing line.

VARIVAS revolutionized game fishing in Japan

The International Game Fish Association (IGFA), an organization that certifies fishing records on a global scale, has established strict rules to maintain fairness, regarding fishing line strength.

In 1980, VARIVAS hit the world stage as the first IGFA certified fishing line made in Japan.

Within the world of game fishing in Japan, the first world-class, made in Japan, IGFA-class fishing line was born. In 1980 package sales of 100m and 200m VARIVAS fishing line were launched.

Legendary anglers throughout Japan and around the globe now chose VARIVAS. And world records utilizing VARIVAS fishing line were born. VARIVAS became a proven product among world class anglers, “providing what anglers really want.”