Supported by Anglers around the world
VARIVAS products are used by Anglers in over 50 countries around the world.
Bringing joy to anglers
While fishing styles may evolve and diversify over time, fishing line remains an essential tool — a tool that brings the fundamental joy of fishing to every angler.
At VARIVAS, connecting fish and humans and bringing joy to all anglers fuels our motivation to develop our fishing line products into universal and indispensable tools.
Just as the culture of fishing is enduring, so too is our role as a world class manufacturer of high performance fishing line. At VARIVAS we are continuously refining and challenging ourselves.
VARIVAS is a premier brand of high-performance fishing line and gear for serious anglers. As Japan’s first IGFA-class fishing line, VARIVAS is a leader in engineering and innovation.
Driven by putting “Angler’s First” for over 40 years, VARIVAS integrates trends and feedback from the field with advanced materials technology.
Globally recognized, VARIVAS products provide the strength, performance and functionality that anglers want.
Birth of VARIVAS
In 1980, Morris Company Limited, Japan, launched VARIVAS, Japan’s first IGFA class fishing line.
VARIVAS revolutionized game fishing in Japan
The International Game Fish Association (IGFA), an organization that certifies fishing records on a global scale, has established strict rules to maintain fairness, regarding fishing line strength.
In 1980, VARIVAS hit the world stage as the first IGFA certified fishing line made in Japan.
Within the world of game fishing in Japan, the first world-class, made in Japan, IGFA-class fishing line was born. In 1980 package sales of 100m and 200m VARIVAS fishing line were launched.
Legendary anglers throughout Japan and around the globe now chose VARIVAS. And world records utilizing VARIVAS fishing line were born. VARIVAS became a proven product among world class anglers, “providing what anglers really want.”