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Finest fishing line for expert anglers

Perfecting performance - Since 1980
Start by doing what’s necessary,
then what’s possible,
and suddenly you are doing the impossible.

New Products

New and Newly Arrived


Anglers First

Driven by “Anglers First” for over 40 years,
VARIVAS integrates proprietary advanced materials technology with feedback from the field.
The result:
High-performance fishing line for serious anglers.

Supported by Anglers

For Anglers

Making high-performance products for serious anglers is a cornerstone of the VARIVAS brand. Driven by putting ‘Anglers First’ for over 40 years, VARIVAS integrates trends and feedback from the field with proprietary advanced materials technology and rigorous R & D testing. Globally recognized, VARIVAS products provide the top qualities of the strength, performance and functionality that anglers want.

Perfecting performance for Anglers


VARIVAS products are used by Anglers in over 50 countries around the world. Despite different fishing environments and target fish around the world, VARIVAS fishing line is widely respected by Anglers around the globe as a premier, high-performance brand. Like anglers, VARIVAS shares a passion for fishing and quality line. VARIVAS continuously strives for quality and excellence as our brand grows.

We listen to and understand Anglers

Field Feedback

VARIVAS fully understands the materials, methods and processes required to manufacture fishing line and tackle that embodies the needs of the angler.
Information from anglers in the field provides the source of our ideas at VARIVAS. In response to new trends in the field, VARIVAS pays close attention, understanding new requirements, and refines and develops products to meet these needs.

Birth of VARIVAS

The first World Record for Japanese, we were there…
Morris Co., Ltd. (Now, VARIVAS Co., Ltd.), Japan, introduced VARIVAS brand fishing line, the first IGFA (International Game Fish Association) standard fishing line in Japan.
Eizo Maruhashi became the first Japanese angler to win an IGFA record.  Using VARIVAS 16 lb. (#4) line he brought in a 78 lb. (35.4 kg) Giant Trevally.

VARIVAS Online Store

Purchase directly from our web store. Undoubtedly the most extensive collection of fishing line products gloabally, and unquestionably the finest selection of fishing lines available worldwide.

Buy Direct

VARIVAS Amazon Store

Purchase our products from our Amazon store. We are bringing more and more products from Japan.

Buy it from Amazon


VARIVAS offers a comprehensive line of over 700 fishing products, designed to meet the needs of anglers around the world.
We will soon be introducing our full product line to the U.S., in several phases. Stay tuned for more products coming soon. In the meantime, sign up for our Newsletter to receive the latest news and updates about product availability.