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March 2023: New Prices & New Savings Opportunities

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Enjoy lower prices on VARIVAS premium fishing line and tackle

and new savings opportunities at the VARIVAS America online store.


Improved prices from March 1

VARIVAS America has adjusted prices storewide, in an effort to align our prices closer to those in Japan and pass on favorable US dollar exchange rate savings to our customers.

Effective March 1st, the VARIVAS America online store has reduced regular listed prices 10% ~ 30% on a large selection of products; up to 50% on select items.

Although a few items have increased slightly in price, on account of 2023 price increases dictated by VARIVAS headquarters, the strong US dollar exchange rate helped offset big increases and at the same time helped offer reduced pricing on a large selection of products.

New Customer Rewards coming soon 

Stay-tuned for more information about the launch of VARIVAS America’s online store Customer Rewards Program that offers savings and rewards to repeat customers for their loyalty, friendship, and help with increasing awareness and knowledge about VARIVAS premium fishing line and tackle.

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