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New Products featured at the JAFTMA – 2022 FISHING FEST Trade Show & Expo

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Check out the newest fishing tackle and products coming out from Japan! 2022 Japan Fishing Fest Japan Fishing Tackle Manufacturers Association (JAFTMA) TsuriFest 2022 –…

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Field Report: First Double-Digit Striped Bass

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Field Reporter Finesse Anglers Date: January 2022 Location: Castaic Lake, California Target Fish: Striped Bass Fishing Style: Freshwater Tackle Information: Rod:  Evergreen Orion “Black Rose”…

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New VARIVAS Field Report Program

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Calling all VARIVAS fans & fishing enthusiasts! Do you use VARIVAS products? Like to share your fishing adventures, experiences, stories, and know-how with fellow anglers?  Enjoy…

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Morris Co., Ltd. changes name to VARIVAS

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Manufacturer of VARIVAS brand fishing line, Morris Co., Ltd., officially changed its company name to VARIVAS Co. Ltd. on September 1, 2021. The name change…

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VARIVAS T-shirt

Introducing VARIVAS Apparel & Gear

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In response to customer requests, VARIVAS America is now offeringa limited selection and supply ofVARIVAS Fishing Gear and Apparel. Stay cool and protected in VARIVAS…

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VIDEO Spotlight on Master Fishing Rod Builder, Toshio Adachi

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Comprised of a skilled team of fishing rod craftsmen led by master rod builder Toshio Adachi, VARIVAS’s Morris Graphite Works produces state-of-the-art, high-end, handcrafted, limited…

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Introducing VARIVAS AREA Super Trout – INFINITY PE X8

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When the fish are plentiful, but just not biting, or perhaps heavily pressured and skittish, it’s time to reach for your rod spooled with AREA…

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Pursuit of the smallest catch

Fishing Crazy: In Pursuit of the Smallest Catch

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Since starting direct-to-customer sales of VARIVAS fishing line here in the United States, the topic of “Finesse Fishing” comes up frequently in conversations between our…

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40 Years Ago: The Launch of VARIVAS brand fishing line in 1980

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December 13 marks the 40th Anniversary of the VARIVAS brand. As we commemorate VARIVAS’s success and 40-year milestone, we take a look back at the…

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