VIDEO Spotlight on Master Fishing Rod Builder, Toshio Adachi

Comprised of a skilled team of fishing rod craftsmen led by master rod builder Toshio Adachi, VARIVAS’s Morris Graphite Works produces state-of-the-art, high-end, handcrafted, limited edition and custom fishing rods.

In this English captioned video, VARIVAS spotlights master fishing rod builder, Toshio Adachi and the philosophy behind the handcrafted rods he and his team of expert craftsmen build for Morris Graphite Works.

“At Morris Graphite Works, we believe the main actor is the rod user, not the rod.  Thus, we refrain from generically labeling our rods as ‘professional rods,’ as  this spoils an angler’s enthusiasm for that moment of excitement each time a fish is hooked.  Each time an angler picks up their rod, we want them to recall that fishing excitement.”

In today’s era of mass production and efficiency, Morris Graphite Works chooses to rebel by creating one-of-a-kind, handcrafted, fishing rods out of the finest, state-of-the-art materials.  True to its mission, Morris Graphite Works’ delivers to each and every customer a unique, handcrafted gem of a fishing rod that’s individually hand-scribed with its model name, specifications and inspirational quotes.

Built with perfect balance, with no more nor less than what is needed, Graphite Works rods functions like the world’s best precision mechanical watch–bending and stretching, repeatedly for thousands upon thousands of casts.

Although Morris Graphite Works rods are not yet available in the USA, VARIVAS America looks forward to introducing these phenomenal fishing rods to the U.S. market by the end of the year.